The revival of horror on the mainstream circuit in the last couple of years is something I am certainly grateful for. The recent upsurgence has all but restored the waning audience faith in a genre long thought to have run its course among everyone except the most stalwart of fans. All of a sudden, we are reminded of what a horror experience at the cinema can be and it paves the way for new and old directors alike to explore this dark horse genre.
However, even amongst the positivity I harbour for this new movement in horror, I struggle to escape the feeling that the candidates responsible for this particular resurgence are still held back from being truly extraordinary by convention and a certain pop culture pandering. If one was charged with putting together a compilation of our current horror zeitgeist and call that collection ‘NOW that’s what I call Horror!’ one could easily place Get Out, A Quiet Place and IT on that pantheon and people would generally agree that they deserve their place. However (continuing on this metaphorical trend), if these films are our current pop-star darlings then Hereditary comes along like a fresh genre-bending band that tears through the popular imagination and shows us what a scam the pop industry has been all this time.